FAME (Fashion, Arts, Media Eastmidlands) – Leicester, 21 March 2007 CELEBRITIES JOIN DE MONTFORT UNIVERSITYâ€™S BID TO BOOST CREATIVE CAREERS IN THE EAST MIDLANDS www.dmu.ac.uk/fame Presenter, actor and singer Toyah Willcox and Hollyoaks actor Nick Pickard will deliver keynote speeches at De Montfort Universityâ€™s flagship event for the creative industries in the East Midlands next week. Theyâ€™ll be heading the biggest creative industries events ever staged in the region, at De Montfort Universityâ€™s Campus Centre in Leicester on Wednesday 21 March. The annual FAME (Fashion, Arts, Media Eastmidlands) event now attracts more than 1,000 visitors including students, graduates and members of the public from around the region who are looking to kick-start or switch careers in the flourishing creative industries sector. Entry to the event is free and there will be 10 seminars on business including games design, e-commerce, journalism and PR, fashion, animation, web design, broadcast media and a specially-tailored session about working as a freelance artists, musicians or performers. In addition to the to keynote speeches with question and answer sessions, there will be creative employers from the BBC to Adobe, and including Next, Office shoes, and Confetti Studios on hand to give advice on how to get in to and excel in the industry. Exhibiting employers will run various attractions including digital video editing for visitors to try out free of charge. There will also be an interactive seaside entertainment installation by award-winning new technology creatives Low Brow Trash and a variety of exciting demonstrations at the Universityâ€™s pioneering Institute of Creative Technologies. The Serious Games Institute, internet agency CITE, and Fflik Design will also be among the thirty exhibitors at the event, which is supported by Leicester Shire Economic Partnership (LSEP) and Creative Leicestershire. Jacqueline Cawston, FAME organiser and De Montfort Universityâ€™s Employer Development Manager, said: â€œThis year FAME will be even more exciting; itâ€™s a fantastic opportunity for students, graduates and employees in the East Midlands to get the inside information about how to get in and get on in the creative industries.â€ Prof David Asch, Deputy Vice-Chancellor, said: â€œDe Montfort University plays a dynamic role in the regionâ€™s flourishing creative industries so weâ€™re delighted to stage this event to inform and inspire, and to encourage local, regional and national talent to consider the diverse range of employment opportunities in the sector.â€ Kishor Tailor, Chief Executive of Leicester Shire Economic Partnership (LSEP) said: â€œWe support FAME because we recognise the contribution the creative sector makes to the well being of the Leicester Shire economy. LSEP wants to encourage people to attend the event so that they can network and identify opportunities for employment and enterprise within a fast growing sector. Iâ€™m confident this yearâ€™s event can build on the success of the first year and give even more people an insight into creative industries.â€ Go to www.dmu.ac.uk/fame for more information. There will also be a Creative CV stand run by Business Champions â€“ professionals in the creative industries who can advise how to communicate skills and experience to people in the industry. Careers DMU can also help advise on career choices and there will be information about the courses at De Montfort University which has the widest range of creative industry-related degrees and other courses in the region. The University also now offers bursaries for students studying creative industries courses. For more information see www.dmu.ac.uk/morecreative/learn/ .