Developing Audiences For Artists’ Moving Image – 8 November 2007, Leicester



The Independent Cinema Office presents:

Developing Audiences For Artists’ Moving Image

Venue: Leicester Creative Business Depot, 31 Rutland Street, Leicester, LE1 1RE

Date: Thursday, 8 November 2007, 10.00am – 4.45pm

Do you want to screen artists’ films at your venue but aren’t sure how to go about it? Do you want to develop an audience for artists’ moving image? Do you want to know how to source artists’ films?

The Independent Cinema Office presents an essential one-day training course aimed at cinemas who want to start or develop an artists’ film programme; mixed arts venues who want to integrate their cinema and gallery more comprehensively; and galleries who are interested in forging links with cinemas.


This course will include presentations and case studies, as well as the opportunity for individual consultation on your own projects and plans. You will learn foolproof strategies first-hand from recognised experts who have years of experience in audience development, marketing and curating of artists’ moving image. By the end of the day you will have identified achievable objectives for development at your own organisation.

The course will cover the following areas:

—- Artists’ film — what is it? The differences for distribution and exhibition
—- Programming and sourcing artists’ films: distributors and agencies, independent curators, rights clearance and potential funding opportunities
—- Practicalities: funding and technical issues
—- How do you develop audiences for artists’ moving image? What networks can you utilise to best market your programme?
—- Thinking differently and creatively about your audience and how to engage them.

The course will be taught by a range of speakers including; George Clark and Sarah Wood.

Cost: The price for this course is £30 + VAT (£35.25) per person, including lunch.

For more information: www.independentcinemaoffice.org.uk/trainingace-em.htm

Booking your place: Places are strictly limited and available on a first come, first served basis so early booking is strongly recommended. If you have any queries about the course contact George Clark or Tilly Walnes on 0207 636 7120 or email: