It’s literature, Jim… but not as we know it: Publishing and the Digital Revolution – by Edward Picot

From Vooks to ebooks, from the iPad to the Google settlement, and from print-on-demand to new styles of writing, this article attempts to analyse the effects of the digital revolution on the publishing industry, and to make some educated guesses about how things may develop in the next few years.

“An alternative to the Big Publishing model is already with us, and despite the odd viral phenomenon it consists in the main of very large numbers of small-scale products reaching small audiences, rather than small numbers of very high-profile products reaching huge audiences. This alternative model is enabled by digital technology, and it replaces high production values and market-minded editorial controls with the principle that people’s desire to publish themselves and to look at each other’s efforts is itself a profit motor.”

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