Google Will Eat Itself project censored by Google Google Will Eat Itself announced that is now fully censored on all Google Search-Indexes worldwide. The idea behind GWEI is simple: Google Will Eat Itself generates money by serving Google text advertisments on a network of hidden Websites. With this money GWEI automatically buy Google shares. GWEI buys Google via their own advertisment. Google eats itself – but in the end â€œweâ€ own it. By establishing this autocannibalistic model we deconstruct the new global advertisment mechanisms by rendering them into a surreal click-based economic model. After this process GWEI hands over the common ownership of â€œourâ€ Google Shares to the GTTP Ltd. [Google To The People Public Company] which distributes them back to the users (clickers) / public.