iBreastCheck

iBreastCheck
Client: Breakthrough Breast Cancer / Breast Cancer Now
Date: 2011
Services: Project management

iBreastCheck

iBreastCheck is an iPhone and Android app that helps women to become more breast aware. It features a breast check video which was viewed over 1 million times in the first 3 years after launch, a sector-leading risk factor quiz and a reminder service to prompt women to check more regularly. iBreastCheck was also the first charity app in the UK to facilitate direct donations.

iBreastCheck was the Winner of the 2011 New Media Age Effectiveness Awards, as well as a finalist in the Technology 4 Good awards, Third Sector Excellence Awards and Charitytimes Awards.

At launch time the app attracted a huge media response, including articles in 22 national titles, 109 regional titles, and social support from celebrities including Sara Cox (BBC Radio 1), Jason Bradbury (The Gadget Show) and Dr Ellie Cannon (Mail on Sunday).

Winner, New Media Age Effectiveness Awards
Finalist, Technology 4 Good Awards
Finalist, Third Sector Excellence Awards
Finalist, Marketing Week Engage Awards

Screens

iBreastCheck
iBreastCheck
iBreastCheck
iBreastCheck
iBreastCheck

Chris Joseph is your consummate professional. He communicates clearly and works efficiently. He is highly skilled in digital disciplines and I would recommend him without hesitation as a reliable, trustworthy expert to deliver on time and budget.

Richard Landry
Richard Landry Insight Specialist, Breast Cancer Now